VeChain CEO Sunny Lu presents innovative solutions to Hong Kong’s Treasury head

• VeChain’s ‘Web3 for Better’ whitepaper seeks to leverage blockchain technology in the pursuit of Environmental, Social, and corporate Governance (ESG), Sustainable Development Goals (SDG).
• VeChain seeks to gamify the entire process by rewarding Web3 participants and other stakeholders.

While regulators across the US, Europe, and other parts of the world have been tightening their grip over the crypto industry, Hong Kong is moving towards a crypto-friendly approach lately. Hong Kong seeks to emerge as a crypto hub of Asia and has initiated several measures in this regard.

Top regulators from Hong Kong have started meeting crypto industry leaders to work out an effective strategy for shaping the region’s crypto industry. They have also been working out ways to facilitate banking and finance to several Hong Kong-based crypto firms. In one such latest development, VeChain CEO, Sunny Lu, attended a meeting with the Head of Hong Kong’s Treasury while presenting the new Vechain whitepaper and the platform’s vision going ahead.

VeChain CEO, Sunny Lu, attended a meeting today with the Head of Hong Kong’s Treasury to present VeChain, the new whitepaper, and its many technical solutions. 👀#VeChain $VET #VeFam #IoT #Blockchain #HongKong #Crypto #Bitcoin #Blockchain #Bitcoin $BTC #Ethereum $ETH #Investing https://t.co/fUjRfpRX18 pic.twitter.com/1d8TW9uasa

— eisenreich (@eisenreich) March 29, 2023

Last week, VeChain released its ‘Web3 for Better’ whitepaper co-developed with Boston Consulting Group (BCG) highlighting the major shift ahead in the use of blockchain technology in the pursuit of Environmental, Social, and corporate Governance (ESG), Sustainable Development Goals (SDG).

In its ‘Web3 For Better’ whitepaper, Vechain takes a comprehensive approach to tackle sustainability challenges using the power of blockchain. In this way, it seeks to create a highly transparent, efficient, and modular network of Web3 firms and individuals in addressing sustainability challenges.

These ecosystems will adopt the approach of ‘gamification’ which rewards active participation and engagement by users. Here’s what VeChain has envisioned in its latest ‘Web3 for Better’ whitepaper.

Redefining the Role of Web3

Web3 is a broader term used to define the democratization of data ownership as well as the internet. So far, in Web2, while internet adoption scaled on one hand, top tech giants consolidated a large chunk of user data worldwide.

Web3 goes a step beyond by offering an environment wherein “users can immutably create, own and fully control their data, generating value from it for the first time”. Without the need for intermediaries, it also allows users to exchange value directly with each other. Thus, many often refer to the Web3 as ‘Internet of Value’.

As per the BCG survey of nearly 19,000 people, 16% cited sustainability as the top criterion for their recent purchases. Also, a large percentage of respondents stated that they would make sustainable choices if products or services deliver a wide spectrum of their needs.

Furthermore, by leveraging the power of Web3, VeChain is planning to gamify the entire process to motivate consumers through rewards and incentives. The process of gamification will not only enhance community engagement but also generate deeper insights into consumer behaviors thereby increasing retention.

VeChain’s Blockchain Biosphere

This is a revolutionary approach adopted by VeChain to promote sustainability using ecosystems of incentives and direct engagement. Blockchain biospheres are basically industry-spanning ecosystems to solve specific needs. VeChain notes:

For blockchain biospheres to thrive, an ecosystem’s business model must make economic sense and provide the right incentives for each actor, whether business or individual. For new ecosystems to take hold, we must also incorporate new, broader concepts of value, create a new kind of economic approach and reward/promote pro-societal and eco-friendly behaviours.

In its latest whitepaper, VeChain explains how with the Web3 approach one can find effective solutions in different industries like the second-hand fashion marketplace; electric vehicle battery recycling; 3D Printing and Supply Chain; and much more.

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