Crypto.com partners with Adelaide Oval to bring crypto payments to sports fans in Australia

• Crypto.com and Adelaide Oval have integrated to enable the first ever crypto payments at an Australian stadium.
• Users will pay with crypto via Crypto.com Pay, with a AUD$10 cashback for first 1,000 transactions.
• The partnership also involves payments terminals provider DataMesh

Crypto.com has announced a major partnership with Adelaide Oval, one of the top sporting grounds in Australia.

According to details in a news release today, Crypto.com and Adelaide Oval have integrated to bring the first-ever crypto payments at a major stadium in Australia.

Oval is the home of Australian Rules football club Adelaide Crows.

Sports fans to pay via Crypto.com Pay at Adelaide Oval

In the announcement on Thursday, Crypto.com said its partnership with Adelaide Oval also includes DataMesh, a leading payments terminal provider.

The collaboration will see sports fans and concert-goers in the country pay with crypto at food and drinks outlets in the stadium. Customers will pay via Crypto.com Pay, the exchange’s payment solution that supports multiple cryptocurrencies.

Access to these services will be available starting April 4 at the AFL’s Gather Round.

The first 1,000 transactions during the event will receive a cashback of AUD$10, while more incentives will roll out during the 2024 Toyota AFL Premiership Season. 

Promotions will also target Adelaide Crows’ home games, Crypto.com announced.

“The payment technology we are introducing at Adelaide Oval is user-friendly for both the merchant and customer and extremely scalable, and we see a lot of promise for future integrations like this,” Karl Mohan, Crypto.com’s General Manager for APAC, said in a statement.

DataMesh CEO Mark Nagy said the launch of pay with crypto at Adelaide Oval is part of the company’s mission to “dismantle the barriers” that hinder crypto adoption.

Bridging the gap between traditional and digital payments empowers consumers, unlocking new payment options for users, Nagy noted.

The partnership with Adelaide Oval follows Crypto.com’s collaboration with Datamesh and OTR to debut the first in-store crypto payments system in Australia. 

This service is available at over 440 Peregrine retail outlets in Victoria, South Australia and Western Australia.