How Smart Entrepreneurs Pitch Their Web3 Ventures in 2025

Web3, driven by blockchain technology, has transformed how people interact and do business online. It strives to make data open, secure, and free from central control. Cryptocurrencies, DeFi, and NFTs have changed how people perceive and use digital assets. The world of Web3 and DeFi, including new kinds of lending and trading, is growing fast. Seedtable lists 651 crypto and Web3 startups as of 2025, with total funding of $9.6 billion. On average, each company obtained funding of $14.7 million. Entrepreneurs seek real opportunities to pitch their ideas and obtain funding as competition gets serious.

An innovative opportunity to pitch Web3 business ideas

Against this backdrop, Killer Whales, the first Web3 business reality TV show, is premiering its second season. Web3 entrepreneurs from all over the world pitch their business projects to the “Whales,” a panel of industry experts such as venture capitalists who provide guidance and mentorship. Projects range from decentralized art platforms to blockchain security solutions, with entrepreneurs aiming to obtain the coveted “swim” and avoid dreaded “sink” votes. The new season’s first episode will air on March 6 on X and Hello TV.

The judges on the show, which is produced by CoinMarketCap, HELLO Labs, and AltCoinDaily, include industry leaders such as Mario Nawfal, Anthony Scaramucci, and Gracy Chen. Successful Web3 entrepreneurs will gain exposure, access to a prize pool, connections to top-tier investors, and global partnerships. Contestants will compete for a $50,000 security voucher from Hacken, a $1.5 million incubation fund for projects, and a $100,000 accelerator package from CoinMarketCap. To qualify for the package, the project must get at least 3 out of 5 “swim” votes. According to HELLO Labs cofounder Paul Caslin, 15% of the companies from the first season raised millions, were acquired, or grew their company and product revenue. Killer Whales is partnering with CoinMarketCap, AltCoin Daily, Hacken, Bitget, etc., to provide contestants with mentorship, support, exposure, and product or service packages.

The most dynamically growing niches

After several unpredictable years, 2025 is expected to be strong for startup funding, especially for astute entrepreneurs. Web3 and blockchain startups are regaining investor confidence, particularly that of investors focused on practical applications. Secure financial solutions and tokenized assets will attract funding, with investors prioritizing startups demonstrating long-term sustainability and clear utility.

While AI continues to attract investors, the focus is shifting from general to specialized applications. Appealing projects integrate AI into automation, healthcare, cybersecurity, and other real-world industries. Investors seek platforms that apply AI in ways that create value and drive efficiency.

Early-stage funding is quite competitive as investors tend to concentrate assets into a small number of high-potential startups. Those who are able to demonstrate growth potential, strong product-market fit, and a clear revenue strategy may get access to long-term backing and larger rounds.

What makes a pitch effective?

When pitching to venture capitalists, entrepreneurs must understand the VC ecosystem. A VC firm’s focus depends on the partners’ industry or niche. Firms might specialize in education technology, fintech, or another specific sector. Founders in the earliest development stage won’t get growth equity because that’s reserved for established companies that need capital to enter a new market, expand operations, or acquire other firms. 

The entrepreneur’s personality is just as important to an investor as their ideas and competence. According to research from Harvard Business Review, venture capitalists are more interested in the candidate’s character and trustworthiness than in their skills. The judges on Killer Whales inquire into contestants’ personal lives, financial situations, hobbies and interests, and even the relationships between the entrepreneurs.

When describing a business idea, entrepreneurs should zero in on the issue they are addressing for their target customer group and how they can resolve it better than their competitors. They could present a real-life scenario describing a current or prospective customer’s pain point and how their product or service can fix the issue. This can help engage investors personally and inspire them to see an idea’s potential.

Types of pitches for entrepreneurs

The three types of pitches are categorized based on the time available: up to 60 seconds, from three to 10 minutes, and over 10 minutes. Short pitches should convey the startup’s differentiators and value proposition. It should include the amount of capital needed to launch.

The second type should have a summary of the key elements of the idea in a way that makes prospective investors want to know more. The founder should highlight their plan to monetize the business, the amount of funding needed, and the market size. If the short pitch piques interest, they might earn a chance to present a longer pitch.

If one has a shot at a long-form pitch, they could share a real-life scenario to demonstrate demand and detail the corresponding market size. They should give clear examples of how they plan to attract and retain clients, especially if there is a lot of competition in the niche. Investors will want to know how they’ll cash out in the end, so entrepreneurs must provide exit strategy details.

There is no shortage of opportunities for startups in the Web3 era. Thanks to blockchain’s decentralized nature, they can access a global data pool, which is beneficial for market analysis. Decentralized platforms can facilitate regulatory compliance and efficient data management. The combination of blockchain and AI paves the way for new revenue streams and business models with vast possibilities for sustainable models. Startups highlighting smart spending, growth potential, and a clear path to profitability will stand out in 2025 and beyond.

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