Crypto.com expands into US equities market with acquisition of Watchdog Capital

• Crypto.com acquires Watchdog Capital to enter the U.S. equities market.
• The acquisition enables the trading of stocks and options alongside crypto services.
• CEO Kris Marszalek promises a full range of services by year-end for investors.

Crypto.com has announced the acquisition of Watchdog Capital, LLC, a US-based broker-dealer registered with the Securities and Exchange Commission (SEC).

This strategic acquisition will enable Crypto.com to offer equities and equity options to eligible traders in the United States, marking a pivotal expansion in its service offerings.

As a registered broker-dealer, Watchdog Capital operates under the regulatory oversight of the Financial Industry Regulatory Authority (FINRA) and the Securities Investor Protection Corporation (SIPC).

This integration allows Crypto.com to merge traditional asset trading—specifically stocks—with its existing cryptocurrency services, providing users with a comprehensive trading platform that addresses the growing demand for diversified financial products.

CEO Kris Marszalek highlighted the company’s commitment to creating a seamless trading experience for American investors. “By the end of this year, Crypto.com will offer a full range of services through its family of companies, including crypto derivatives and now stocks,” he stated.

This move is indicative of a broader trend in the financial industry, where companies are increasingly working to bridge the gap between traditional finance and decentralized finance.

The acquisition not only positions Crypto.com to serve a wider range of financial needs but also reflects a growing trend among cryptocurrency firms to integrate more conventional financial services.

As the landscape evolves, the platform aims to streamline trading for both crypto and traditional asset investors, offering a compliant and user-friendly pathway for US-based users seeking investment opportunities in both realms.

Crypto.com is expected to release additional details regarding trading access and eligibility requirements, further solidifying its role in the ever-evolving financial market.